Aspen/Snowmass has stood as an icon for ski, snowboard destinations for the last 50 years. When you are the leader you have to innovate. For Aspen that means going beyond skiable acres and resort amenities.
This campaign looked inward, to the concepts the town was established on. There is a magic vibe in Aspen – it’s real and tangible. The Mind, Body, Spirit campaign brings to life each of those aspects in an approach the ski industry hadn’t seen before.