superior technology

Product Campaigns
CALLAWAY GOLF

Bring it

Project Description

In 2014, we helped Callaway renew their image and step confidently into the market with innovative product launches. Interesting insight to this campaign was I had twenty minutes to sell it in to Phil Mickelson. Just him, me and my pitch deck. Hole-in-one that day for me.

In the golf marketing game, Callaway believes it’s not only about message, but superior technology that sells the product. Our job was to tell the tech story in authentic ways that the core golf audience would engage with.

Project Details
  • ClientCallaway Golf
  • Season2014
  • RoleChief Creative Officer
  • AgencyFactory Design Labs
  • CGILeviathan, Chicago
Bring it brand anthem
RAZR Fit Xtreme Phil Mickelson Video
RAZR Fit Xtreme Product Video
CGI compilation of Product Videos
Dick's sporting goods RAZR Fit Xtreme spot
X-Hot irons
WEB - CALLAWAYGOLF.COM
PRINT - X-HOT IRONS
PRINT - HEX hot BALL
PRINT - HEX CHROME BALL
PRINT - ODYSSEY versa PUTTER