In 2014, we helped Callaway renew their image and step confidently into the market with innovative product launches. Interesting insight to this campaign was I had twenty minutes to sell it in to Phil Mickelson. Just him, me and my pitch deck. Hole-in-one that day for me.
In the golf marketing game, Callaway believes it’s not only about message, but superior technology that sells the product. Our job was to tell the tech story in authentic ways that the core golf audience would engage with.