Oakley engaged Factory to create a campaign that would be used globally, launched at the 2012 Summer Olympics in London. In the brief, Oakley wanted a vision that would tie the global regions into a consistent message – but could also be used within product marketing and in local retail environments.
This was Oakley’s first time using an agency and I can gladly say this campaign ran for two years and in every vertical of the brand. It kicked off a three year run of major global campaigns for Oakley and Factory Design Labs.
This campaign was concepted and produced by Factory for the GTM assets, which included photo, video shoots, print ads, digital assets, athlete videos, product ads and direction for retail markets. Oakley versioned our campaigns through their vertical channels and retail stores.
Interesting fact – our production team had dinner at Oscar Pistorious’ house while capturing his athlete video in South Africa. I didn’t put his ads in this book since Oakley has pulled all reference materials.
- RoleVP, Creative Director
- PartnerSteve Whittier (VP, CD)
- AgencyFactory Design Labs