Disruption has been the foundation of the Oakley DNA since its founder Jim Jannard made his prototype moto grip. In 2014 Oakley wanted to focus on back on the foundation of their success – their innovative and progressive design standards.
Our solution was a digital design campaign – even for traditional applications. Disruptive By Design was created through digital applications that fragmented Oakley’s imagery and created unique patterns for every piece.
This campaign was concepted and produced by Factory for the GTM assets, which included photo, video shoots, print ads, digital assets, athlete videos, product ads and direction for retail markets. Oakley versioned our campaigns through their vertical channels and retail stores.
- RoleChief Creative Officer
- AgencyFactory Design Labs