Blinker Identity
Project details

Creating a brand from scratch – with great opportunity comes great responsibility. Blinker is a young startup creating an app, but it must be perceived as a trusted guide, partner and lender. The brief we created for a new mark required the mark embody stability, legitimacy and trust.

The result has been incredibly well received. Best indicator if people like your mark – do they want your swag. And yes, we sell it out to the point we should make it a side hustle.

For this delicate exercise, we brought in the pros, Studio Mast to craft our identity. Direction and shoulder-hawking by my Design Director and myself. Heavy collaboration to achieve timeless results.

Project details
  • ClientBlinker, Inc
  • SeasonSpring15
  • RoleChief Marketing Officer
  • CreditStudio Mast