With our No Shortcuts campaign, Scott Sports had found their voice. But this mantra was not just for advertising and outward communication – it was a rallying cry to unite the company on a global scale.
No Shortcuts works equally well to define how the company must approach product development, innovation and scaling their business around the world. We created a brand book that functions as a brand bible for all staff and sales team.
- ClientScott Sports Global
- RoleChief Creative Officer