Cultural relevance is the trick to global campaigns. The more you say, the harder it gets. Scott Sports was well aware of this challenge, so they brought it us.
Scott Sports has a long history of Swiss craftsmanship. They wanted that in their voice as much as inspiring the world’s greatest athletes.
No Shortcuts was a line that didn’t come easy, but when it hit, we knew we had gold. Scott has been flying this flag for three years now, and they aren’t changing it anytime soon.