NEVER STOP EXPLORING

GLOBAL CAMPAIGN
THE NORTH FACE

CREATING GLOBAL CONSISTENCY

Project Description

For Fall 2013 The North Face wanted to introduce a consistent design language across all sport vertical campaigns and increase creative alignment between the U.S., EMEA and to a lesser degree, APAC markets. The visual language drove consistency while narratives and athletes appropriate to each market would need to be changed to create local relevancy.

It’s been six years since we rolled out this campaign for The North Face. The reason I’m sharing this work is to highlight just how consistent we made this campaign across global regions.

Project Details
  • ClientThe North Face
  • Year2013
  • RoleChief Creative Officer
  • AgencyFactory Design Labs
  •  
STEEP SERIES - NORTH AMERICA
STEEP SERIES - EMEA
SUMMIT SERIES - NORTH AMERICA
SUMMIT SERIES - EMEA
THERMOBALL - NORTH AMERICA
THERMOBALL - EMEA
FLIGHT SERIES - NORTH AMERICA